StudioIndependent · Founder-led · Turin, Italy

Independent by structure. Broad in thinking.

Concept visualisation of the Azeria Studios research and development centre in Turin, seen at night through a curved glass wall: a lounge with a large sofa, a bar and kitchen, a projection wall showing car drawings, a music corner, drafting tables, a mezzanine design studio and an upper workshop with vehicles.
  • The loungeWhere ideas are argued out, not presented.
  • Bar and kitchenClients, partners and the team at one table.
  • Review wallDrawings and renders reviewed at full scale.
  • Workshop and vehicle bayModels, prototypes and vehicles, worked on in sight of the studio.
  • Drafting tablesHand sketching stays at the centre of the room.
  • Music roomBecause good ideas rarely keep office hours.
  • Mezzanine studioDigital design and modelling, overlooking the floor.

ConceptThe Azeria research and development centre, Turin. In planning.

Azeria Studios is a founder-led design and research studio in Turin, Italy. We work directly with founders, companies, technology suppliers and organisations — with no layers between the client and the designers doing the work.

What we are building

Design, research and making, under one roof.

Our plan for the Azeria research and development centre in Turin: the studio, a workshop and a vehicle bay, around a living space where clients, partners and the team think together.

  1. 01

    One roof

    The studio, a workshop and a vehicle bay together, so an idea can move from sketch to object without leaving the building.

  2. 02

    A room for conversation

    A lounge, a kitchen and a review wall where clients, partners and the team think together.

  3. 03

    Rooted in Turin

    Planned for the city where the founders trained, and where Italian car design grew up.

Concept visualisation. The centre is in planning; details will follow.

Focus

01 Research Investigates emerging technologies and what they could change for vehicles and the people who use them.
02 Design Turns possibilities into concepts with a clear, distinctive point of view.
03 Identity Gives the resulting proposition a coherent, recognisable voice.
Research informs design. Design makes technology understandable and desirable. Identity gives the proposition a coherent voice.

Turin

Torino. Where we draw.

Turin has been at the centre of Italian car design for more than a century: the city of the great coachbuilders, of the design schools, and of an industry that still thinks in drawings. It is where the founders trained, where Azeria was founded, and where the research and development centre is planned.

Line drawing of Turin: the Alps and Monviso behind the city, the Mole Antonelliana, the river Po with its bridge and the Gran Madre church, and the Basilica of Superga on the hill. Monviso Mole Antonelliana Basilica of Superga Gran Madre The Po
45.07° N · 7.69° ETurin, drawn in the studio.

How the studio is built

Small by design.

  1. 01

    The people you meet design the work.

    No account layers between you and the designers. Decisions are made by the people who draw.

  2. 02

    Small enough to move quickly.

    Short loops between question, sketch and decision — and the freedom to follow a better idea when it appears.

  3. 03

    Broad enough to see the whole system.

    Vehicle, identity and technology considered together, because customers experience them together.

Founders

Trained in Turin.

The founders met studying Transportation Design at IAAD in Turin, and founded Azeria Studios after graduating.

Profiled in Top Gear Italia, August 2026

  • Leary Estrada

    CEO & Creative Director

    Design strategy, brand identity, exterior design

    Born in Los Angeles

  • Vladimir Pavlov

    Design Director

    Form development, surfacing, design problem-solving

    From Bulgaria

Our approach

A proprietary way of thinking.

Every Azeria programme begins before form is defined. We examine why a product should exist — and what it could become — before the final design is developed.

  • Purpose
  • Technology
  • Architecture
  • Experience

How we do it is our own. Each programme is led by Azeria, with the right expertise built around it.

Working on something new?

Let’s give it direction.

Start a conversation
Email
designazeria@gmail.com
Call / Text
+39 333 535 3319
WhatsApp
Message us
Instagram
@designazeria

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