03 Branding
Identity, with intent.
Azeria develops the meaning and identity around a product, company or idea — and, where it matters, designs the product and its identity as one world.
What we do
Clear identity helps ambitious ideas find their audience.
- 01
Strategy
What the brand stands for, and why anyone should care.
- 02
Identity
Meaning made visible — a system that stays coherent as it grows.
- 03
Expression
The identity at work, in public: launch, digital and campaign.
- 04
Product & identity
Where a product and its identity are designed as one world.
For practices, companies, products and technologies — in automotive and well beyond it.
01
DEUS / Evangelum
Rebrand · Automotive · Developed in parallel with the Evangelum vehicle
A reimagined identity for DEUS Automobiles, built so the brand could carry the same weight as its engineering ambition: more singular, more mythic and more exact — not simply louder.
01 Context
“If the logo were removed, would people still recognise it as a DEUS?”
A young manufacturer entering a crowded field of new hypercars. Making something spectacular is relatively easy; making something recognisable is not. So the car and the identity were developed together — the vehicle as a natural extension of the company, not an object with badges applied afterwards.
02 Idea
Brand idea
Power made sacred.
Tone of voice Ceremonial. Assured. Technical. Cinematic.
- 01RebirthThe phoenix symbolises transformation and renewed force.
- 02AuthorityThe shield gives the identity weight and permanence.
- 03MotionWing and flame forms create upward energy.
03 System
New phoenix emblem
Final Evangelum wordmark
-
Full emblem — Primary mark for brand applications -
Icon only — Simplified phoenix for small-scale use -
Reversed — For dark backgrounds -
On light tone — Optimised for light applications
04 Application
-
Primary -
Reversed -
Premium application
System and application images from the DEUS / Evangelum brand identity case study, redrawn at high resolution.
The identity on the vehicle: EvangelumAs featured in
Top Gear Italia
“Automobile e identità visiva sono state sviluppate parallelamente.”
The car and the visual identity were developed in parallel. Translated from Italian
Trefein
Psychotherapy practice · Visual identity
- Context
- A psychotherapy practice.
- Idea
- “Create your own path” — the line runs through the wordmark itself.
- System
- Wordmark with line, and a symmetrical symbol drawn to hold up at the smallest sizes.
64 · 32 · 20 px
Elite Daylight Systems
Logo & visual identity
- Idea
- Sun, roofline and a tube of light built directly into the ELITE letterforms.
- System
- Two colours: orange for light, black for structure.
- Orange · #F59322
- Black · #000000
Strata Engraving
Logo
- Idea
- The name made visible: layered rock beneath a guiding star.
- System
- A single-colour circular seal: four-point star, bold lettering and a rock-formation silhouette.
Give your next idea a clear identity.
Launching something new?
Let’s give it direction.
- designazeria@gmail.com
- Call / Text
- +39 333 535 3319
- Message us
- @designazeria
Azeria Studios · Turin, Italy. All enquiry types →