Fig. 00
Evangelum · top view · single light
Shadow does half the drawing
Move the light
We design vehicles from the question before the sketch: from early strategy to developed design definition, for manufacturers, start-ups and technology companies. The four case studies below each start with why the vehicle should exist, and end with a design a client can judge, present and build on.
Azeria Studios is an independent design and research studio in Turin, founded by two transportation designers who trained at IAAD. We work directly with manufacturers, start-ups, suppliers and technology companies. The people you meet are the people who draw the work.
DEUS Automobiles · Hypercar exterior and brand identity
DEUS Automobiles · Interior of a five-seat electric hyperSUV
JAC · Micro-mobility service vehicle
Self-initiated · Vehicle, package and interior study
Before the sketch
A vehicle is an answer. We settle what it answers before deciding what it looks like, then carry that reasoning into proportion, surface, interior and identity.
Who is the vehicle for?
What is changing in the market?
What technology is enabling it?
What architecture does it require?
What should it emotionally represent?
Why should this vehicle exist?
Capabilities
Deciding what the vehicle should be before deciding what it looks like.
Vehicles that test an idea, a category or a future.
Proportion first, then surface, then detail.
Designing the environment, not only the dashboard.
How emerging vehicle architectures can influence design, proportion and user experience.
Deciding what the driver touches, sees and never has to think about.
The part of a vehicle people remember with their hands.
Concept geometry developed to the point where design decisions can be judged.
Images that let a vehicle be judged, and believed, before it exists.
Supporting projects as they move from screen to object.
Scope by programme
Ten disciplines, one structure. Select a programme and the light runs through the disciplines it covered. Azeria leads the creative, strategic and design direction; specialist engineering and production expertise joins as each programme needs it.
All four programmes, drawn as one structure. The light runs from the reason for the vehicle to the images it is presented in.
| Discipline | 01Evangelum | 02Onkochishin | 03Geepy | 04Brionvega |
|---|---|---|---|---|
| Concept and positioning | ||||
| Sketch development | ||||
| Package and layout | ||||
| Exterior design | ||||
| Interior design | ||||
| Design language | ||||
| UX and HMI | ||||
| Colour, material, finish | ||||
| Brand identity | ||||
| Visualisation and film |
Programme structure
Azeria leads the creative, strategic and design direction of each programme. Specialist engineering, technology and production expertise is integrated according to the needs of the project — so every programme is built around the right team, with one coherent direction.
One direction. The right expertise around it.
A hypercar and a brand identity for DEUS Automobiles, designed together.
The brief
DEUS Automobiles is a young manufacturer entering a crowded field of new hypercars. It needed a car and a brand that could stand next to established names without borrowing from them.
The problem
Making a hypercar look spectacular is relatively easy. Making it recognisable is much harder. Most new entrants end up with a car that could carry anyone's badge.
Our answer
Design the car and the identity in parallel, from one source. We chose Gothic architecture: a structural system that makes heavy buildings feel light through proportion, openings and vertical rhythm, and that gives every line a reason.
The first question
If the logo were removed, would people still recognise it as a DEUS?
Design language
Two principles set the form before any surface was modelled. Both now run through Azeria's design language.
Strong sculptural volumes alternate with large negative spaces, so the car holds tension without turning into one compact mass. The same way a cathedral carries its weight through its openings.
Each surface is drawn together with the shadow beside it. Masses and voids are designed as pairs to build depth and proportion. Evangelum is the first complete body built on this idea.
Construction fitted to the sketch. Ratios measured from the drawing, not engineering data.
Sketch to surface
Four stages of the same front three-quarter view. Drag across the image, or select a stage, to scan from the first lines to the rendered surface.
Stage 01 · First linesSignature elements
The identity is built into the architecture of the car. These ten elements make it read as a DEUS from any distance. Point at a number to find it.
12345A central diamond anchors the front like a keystone, flanked by the two intakes.
Three round units per side with an amber marker, set into the wing.
One thin line runs beneath each lamp cluster and draws the width of the car.
Gothic tracery reworked as a functional mesh, framed by pointed openings.
Two sculpted masses either side of a deep central valley.
678910Stepped ribs over the engine bay, drawn like vaulting.
A red line that wraps the tail and reads at night as one gesture.
Three rings in a triangular frame, the rear's centre of gravity.
The pointed arches from the study sheet, built in mesh.
Vertical blades repeat the rhythm of the lattice below the bumper.
Complete vehicle
The flank is carved into a single continuous sweep from the front wheel to the rear haunch, with the cabin set well back over the engine.
In the studio
Under a single studio light the surface appears only where light lands on it, and the car still reads as one form. It is a hard test for a surface: if the form holds in near-darkness, it holds anywhere.
Brand identity · DEUS rebrand
Move across the emblem to light it. The rebrand gives DEUS the same weight as its engineering ambition: more singular, more mythic and more exact. The emblem and wordmark were drawn alongside the car, so badge and body speak one language.
Tone of voice
Ceremonial.Assured.Technical.Cinematic.
The phoenix: transformation and renewed force.
The shield: weight and permanence.
Wing and flame forms: upward energy.
Outcome
Top Gear Italia, translated: the car and the visual identity were developed in parallel.
The interior of an all-electric, five-seat DEUS hyperSUV.
The brief
DEUS asked for a hyperSUV interior people would want to live with every day: a lifestyle space rather than a dashboard.
The problem
Five-seat performance cars usually sacrifice the middle rear seat, and electric interiors tend to default to one large screen. Both make a cabin feel generic.
Our answer
Fix the package first, then let classical craft and material carry the technology. Wood, metal and Alcantara set the tone; the digital layer lives inside them.
The principle
温故知新 Learn the new by valuing the old.
Package
Moving the middle rear seat back turns the usual compromise into the best seat in the car. Each of the five seats gets its own shoulder space, and the middle becomes the place to be.
0rear shoulder zones overlapping
Set back, the middle seat clears the outer shoulders. Every passenger gets their own shoulder space.
Diagram, not to scale. Drag the middle seat, or use the arrow keys.
Console, wheel
The centre console organises the whole cabin, so it was designed as a piece in its own right and carried from ink sketch to resolved surface. The steering wheel followed the same path.
The interior in use
Wood, brushed recycled stainless steel and Alcantara set the tone. A wrap-around display, a hand-recognition start and immersive 3D audio sit inside that craft rather than on top of it.
Animated illustration
Colour, material, finish
Each trim takes its name and mood from a landscape. Select a trim to isolate it.
Materials
Outcome
Your scooter is ready. A service vehicle that collects, recharges and redeploys shared e-scooters.
The problem
Shared e-scooters end up wherever the last rider left them: on pavements, in doorways, in the way. Collecting, charging and redistributing them is a daily operating cost for every fleet.
The idea
A mobile unit that gathers scooters, recharges them on board, keeps them secure and brings them back to where people need them.
The approach
Design the service and the vehicle together. The user journey decides the opening, the racking and the lighting; the operator's route decides the architecture.
Geepy gathers shared e-scooters where they pile up and keeps them secure inside.
Racked scooters recharge on board, under a solar roof that covers the whole load.
The side opens and the scooter is waiting, on a sensor-guided, autonomous-ready architecture.
User experience, architecture
Functional and simple: a wide side opening for the rider, a glazed rack that shows what is available, and a roof that charges the load.
Outcome
If the radio became a room.
The question
Brionvega made radios, televisions and record players that people keep for life and display like furniture. What vehicle would that brand build?
The answer
A small room on wheels in walnut and leather, with a record player at its centre. Objects first, technology inside them, in the brand's own language.
Why it matters
This is how we test a brand's design language outside its usual category. The same method applies when a non-automotive brand asks what its vehicle, or its cabin, should be.
Exterior
A rounded capsule with a glass canopy and a dark central band, drawn to sit in a room as comfortably as on a street.
Interior
Tufted leather lounge seating around a central table, with the record player set into it and record storage built into the walls.
A self-initiated study by Azeria Studios. Brionvega is a trademark of its owner. This vehicle is imagined and is not affiliated with or endorsed by the brand.
Working with Azeria
Each engagement has a defined scope, fixed deliverables and a clear next step. We quote per phase after a first conversation.
Collaboration
Anyone who needs transportation-design thinking — including outside the automotive industry.
The studio
Founded in Turin in 2025. No account layers: the people you meet are the people who draw. Vehicle, identity and technology are considered together, because customers experience them together.
Design strategy, brand identity, exterior design. Born in Los Angeles. BA Transportation Design, IAAD Torino. Finalist, Alcantara “Dress Your Vision”.
Form development, surfacing, design problem-solving. From Bulgaria. Transportation Design, IAAD Torino.
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Contact
Developing a vehicle, a technology or a brand that needs one? Tell us what it has to answer.
